South Africa’s premier online and mobile directory service, iFind, has joined Integrat. Integrat is South Africa’s leading Wireless Application Service Provider aggregator (WASP aggregator).

Integrat provides mobile integration and application development services to WASPS on all South Africa’s major cellular networks, as well as on more than 500 international networks. Integrat makes mobile solutions simple and easy by providing a single interface for all GSM bearer services. They also take care of the complex mobile integration, development and support. Furthermore, Integrat provides after-development services: reporting, statistics, performance statistics, tracking and tracing facility for support purposes, online campaign management, online content management and an online accounts management system.

To the uninformed: iFind firstly provides a service to users, but it is also an excellent advertising platform for advertisers. It operates as follows: iFind 34600 provides contact details of businesses and services to cell phone users. Therefore, it gives the mentioned businesses and services the opportunity to advertise directly to people who are actually interested in their services. This strategy ensures that the target audience is not missed. Also, iFind 34600 is easily accessible in that it can be accessed through an array of multi-platforms such as SMS, USSD, the Internet and a call centre.

All a user needs to do to use iFind 34600, is to SMS a word that describes best what he/she needs and where he/she needs it, i.e. ‘Plumber Bedfordview’ or ‘Doctor Mowbray’, to 34600. The user only needs to wait a few seconds before he will have up to 8 matches at his disposal (SMSs are charged at R2 per search). 

As mentioned above, iFind is prime marketing space – and, at a low rate - for advertisers; advertisers can list up to ten categories. Naturally, search results can generate great possibilities for the listed company, which automatically shares its business card. A monthly rate of R171 applies for a standard listing and R399 for a premium listing.

Prospects for development and diversification in the online and wireless industry are looking bright now that iFind and Integrat – the two powerhouses of the industry – have joined forces.

For further information on iFind, please visit: http://www.34600.co.za./